I’ve written previously about the use of a penguin to promote the opening of the Ruskin Collection at the Sheffield Millennium Gallery. The Gallery tweeted instructions on folding a penguin, then invited followers to fold them and upload a picture to their Flickr group.
You’ll be shocked to learn that several people managed to complete the task! The opening day was today and I spent a happy two hours folding penguins, along with several other designs, for visitors to the exhibition. My journey home was enlivened by learning that Sheffield United had beaten local rivals Leeds at football. I promptly added a SUFC-clad penguin to their collection!